How Much of Your SaaS Revenue Should You Spend on Marketing? (+ free downloadable growth model)When you’re a company in the SaaS (software as a service) space that offers a free version of a product with the option to upgrade to a…Apr 30, 2021Apr 30, 2021
My name is Sharon, and I love in-app header bidding (Part 1)There I said it.Jul 28, 20191Jul 28, 20191
98% of AB tests deliver zero value (or worse)A/B testing is seductive. The claims of revenue increases are bold and abundant. The internet quite simply overflows with examples of…Jul 12, 2019Jul 12, 2019
